Analytics
Analytics for What Just Happened to
Anticipate What’s Happening Next
Samba combines real-time signals from streaming, linear TV, web, and third-party sources into one independent, cross-screen view. The result: a complete picture of audience exposure, engagement, and performance—so you can see what's working and act on what's next.
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The Samba Analytics Advantage
Built Different. Measured Better.
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No Walls.
Full Picture.
Samba measures across streaming, linear, and the web—not from inside a walled garden. One independent source of truth for reach, frequency, and performance, powered by first-party data at scale.
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Deeper Data.
Sharper Insights.
Our proprietary, source-agnostic data unlocks granular metrics others can't offer—including unique streaming insights that drive smarter, more impactful optimization.
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Real-time Agentic
Optimization
Samba analytics feeds the live intelligence that powers agentic optimization—bridging the gap between insight and action so AI can learn from outcomes and move faster.
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True reach and frequency. One duplicated view.
See exactly how your campaign lands across CTV, digital, and linear—deduplicated and actionable, so every impression counts toward ROI.
Know your audience with Entertainment Outcomes studies
Samba tracks exposure of audiences to TV and digital ads, and provides insights on those audiences including if they watched a TV show after seeing an ad campaign.
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Measure Actions and Outcomes that Matter.
Go beyond awareness. Track online conversions, product purchases, and more to understand the real-world impact of every campaign.
Samba offers us a scale solution at a campaign level where we can now get deduplicated reach and frequency at a campaign level across endpoints like streaming and linear - which, frankly, hasn't happened up to this point.
Lisa Valentino — EVP of Client Solutions and Addressable Enablement for Disney Ad Sales