It Starts with Samba AI
Samba AI processes media 24/7, building a catalog of all available media by analyzing every page, every frame, across all media types.
100% opted-in
1.5B User IDs Globally
83% household reach
Our own identity graph that maps people, devices and household
We run the opt-in and data collection on 24+ brands of Smart TVs
Additional data from the Web-based consent
1.5B user IDs in our graph globally
First-party, deterministic ID
Enriched with demography, location, etc
Samba Knowledge Graph
Observing. Knowing. Predicting.
Samba AI + ID signals are integrated in a data platform enabling inference, predictions and Agentic AI workflows
This allows us to infer demographics, psychographics, persona info, viewership behavior, purchase intent, and more
Samba Media Intelligence provides actionable analytics for cross-platform performance, targeting solutions to accurately engage audiences, and agentic technology to optimize campaigns in real-time
1P Streaming + Linear TV + Web Data
TITLE: beef
AIR DATE: 12/15/25
NETWORK: NBC UNIVERSAL
AUDIENCE: 2.2 MILLION
TITLE: the bear
AIR DATE: 12/15/25
NETWORK: NBC UNIVERSAL
AUDIENCE: 2.2 MILLION
TITLE: the bear
AIR DATE: 12/15/25
NETWORK: NBC UNIVERSAL
AUDIENCE: 2.2 MILLION
TITLE: severance
AIR DATE: 12/15/25
NETWORK: NBC UNIVERSAL
AUDIENCE: 2.2 MILLION
TITLE: studio
AIR DATE: 12/15/25
NETWORK: NBC UNIVERSAL
AUDIENCE: 2.2 MILLION
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Samba Knowledge Graph
Samba AI
contextual analysis of video and text
Samba ID
opt in relationships with people devices households
SKG
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Media Intelligence Solutions
Samba Analytics
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Samba Audiences
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We're independent. That means your audiences work everywhere, across devices, platforms, and publishers, with one consistent definition. Not a different one for every walled garden.
Every device.
Every format.
Across all publishers & platforms
