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about samba
about samba
Samba Media Intelligence empowers human creativity
Empowering human
creativity through data
precision and AI-driven
intelligence.
Empowering human
creativity through
data precision and
AI-driven intelligence.
Samba Media Intelligence connects the dots to give advertisers, publishers, and platforms a complete picture of audiences. By leveraging Samba AI technology, we see what people consume across 2.5 billion web pages, what they watch on millions of smart TVs, as well as aggregate other 3rd party signals that our ID spine ties together in the Samba Knowledge Graph.
That means you understand not just demographics, but actual interests, behaviors, and purchase intent for 1.5 billion people globally.
Streaming Shows
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linear TV Networks
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TV Ad Creatives
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Contextualized Web Pages
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Our story
Built from the ground up since 2008.
Explore how Samba grew from a bold idea into the global leader in AI-driven media intelligence.
Our story
Built from the ground up since 2008.
Explore how Samba grew from a bold idea into the global leader in AI-driven media intelligence.
Samba TV changes name to Samba
Samba TV changes name to Samba, reflecting the company’s position as a global leader for all media intelligence, powered by the Samba Knowledge Graph.
2026
Samba Acquires Semasio
Samba acquires leading web intelligence company Semasio, making Samba the only industry provider that owns first party data for TV and web.
2024
Samba launches groundbreaking AI technology
Samba TV launches groundbreaking AI technology that provides detailed insights for when and how a brand’s logo appears on TV.
2023
Data and measurement solutions
Samba signs deals to provide comprehensive data and measurement solutions for Disney and Havas Media
2022
Global expansion
Samba publicly confirms that it crossed over $100m in revenue for the 2019 fiscal year, and publishes its path for continued global expansion
2020
Partners
Samba announces its adoption as a data and analytics partner to Google, Twitter, Tradedesk and Catalina.
2019
Fastest-growing company
Inc Magazine names Samba one of the fastest-growing companies in America. Kantar Millward Brown and Samba partner to introduce the industry’s most accurate brand lift analysis for TV advertising.
2017
Cross-screen attribution products
Samba launches a full suite of cross-screen attribution products, including Broadcast Conversion Rate and Verified Tune-in Rate solution for entertainment clients.
2014
Sync and Retarget
Samba launches Sync and Retarget, the first cross-screen advertising solution tied to real-time contextual awareness of what’s on a Smart TV screen within a household.
2013
Venture capital funding
Mark Cuban, August Capital and Gary Lauder lead Samba’s first round of venture capital funding at CES.
2012
Launched content ID
Content ID is launched, our patented ACR technology, powering cross-screen interactive TV apps on Smart TVs.
2011
Samba is formed
Samba is formed, with the vision of developing software for Smart TVs — a revolutionary new hardware product that was just coming into existence.
2008
Samba TV changes name to Samba
Samba TV changes name to Samba, reflecting the company’s position as a global leader for all media intelligence, powered by the Samba Knowledge Graph.
2026
Samba Acquires Semasio
Samba acquires leading web intelligence company Semasio, making Samba the only industry provider that owns first party data for TV and web.
2024
Samba launches groundbreaking AI technology
Samba TV launches groundbreaking AI technology that provides detailed insights for when and how a brand’s logo appears on TV.
2023
Data and measurement solutions
Samba signs deals to provide comprehensive data and measurement solutions for Disney and Havas Media
2022
Global expansion
Samba publicly confirms that it crossed over $100m in revenue for the 2019 fiscal year, and publishes its path for continued global expansion
2020
Partners
Samba announces its adoption as a data and analytics partner to Google, Twitter, Tradedesk and Catalina.
2019
Fastest-growing company
Inc Magazine names Samba one of the fastest-growing companies in America. Kantar Millward Brown and Samba partner to introduce the industry’s most accurate brand lift analysis for TV advertising.
2017
Cross-screen attribution products
Samba launches a full suite of cross-screen attribution products, including Broadcast Conversion Rate and Verified Tune-in Rate solution for entertainment clients.
2014
Sync and Retarget
Samba launches Sync and Retarget, the first cross-screen advertising solution tied to real-time contextual awareness of what’s on a Smart TV screen within a household.
2013
Venture capital funding
Mark Cuban, August Capital and Gary Lauder lead Samba’s first round of venture capital funding at CES.
2012
Launched content ID
Content ID is launched, our patented ACR technology, powering cross-screen interactive TV apps on Smart TVs.
2011
Samba is formed
Samba is formed, with the vision of developing software for Smart TVs — a revolutionary new hardware product that was just coming into existence.
2008
Samba TV changes name to Samba
Samba TV changes name to Samba, reflecting the company’s position as a global leader for all media intelligence, powered by the Samba Knowledge Graph.
2026
Samba Acquires Semasio
Samba acquires leading web intelligence company Semasio, making Samba the only industry provider that owns first party data for TV and web.
2024
Samba launches groundbreaking AI technology
Samba TV launches groundbreaking AI technology that provides detailed insights for when and how a brand’s logo appears on TV.
2023
Data and measurement solutions
Samba signs deals to provide comprehensive data and measurement solutions for Disney and Havas Media
2022
Global expansion
Samba publicly confirms that it crossed over $100m in revenue for the 2019 fiscal year, and publishes its path for continued global expansion
2020
Partners
Samba announces its adoption as a data and analytics partner to Google, Twitter, Tradedesk and Catalina.
2019
Fastest-growing company
Inc Magazine names Samba one of the fastest-growing companies in America. Kantar Millward Brown and Samba partner to introduce the industry’s most accurate brand lift analysis for TV advertising.
2017
Cross-screen attribution products
Samba launches a full suite of cross-screen attribution products, including Broadcast Conversion Rate and Verified Tune-in Rate solution for entertainment clients.
2014
Sync and Retarget
Samba launches Sync and Retarget, the first cross-screen advertising solution tied to real-time contextual awareness of what’s on a Smart TV screen within a household.
2013
Venture capital funding
Mark Cuban, August Capital and Gary Lauder lead Samba’s first round of venture capital funding at CES.
2012
Launched content ID
Content ID is launched, our patented ACR technology, powering cross-screen interactive TV apps on Smart TVs.
2011
Samba is formed
Samba is formed, with the vision of developing software for Smart TVs — a revolutionary new hardware product that was just coming into existence.
2008
Brands that trust Samba.
Trusted by 65% of Ad Age top advertisers and every platform and publisher you need.
Founder-Led. Future-Focused.
Meet the experienced leaders guiding Samba's vision and strategy.
Ashwin Navin
Chief Executive Officer
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Alvir Navin
Chief Operating Officer
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Jaya Aswani
Senior Vice President, Engineering
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Aden Zaman
Chief Commercial Officer
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Kelly Barrett
Senior Vice President, Product Management
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All Rights Reserved
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All Rights Reserved
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Copyright © 2025 Samba. All Rights Reserved