Samba Partners
Platform and Publisher partners in the Samba Advantage program maximize revenue by enriching their dataset with the industry’s most comprehensive and representative TV data
Example Platform Partners
Samba empowers all types of platform partners that leverage our TV data to understand viewership behavior, advertising effectiveness, as well as provide targeting solutions to advertisers
Targeting Partners
Measurement Partners
Example Publisher Partners
Publisher partners maximize revenue by integrating Samba TV data into their own tools, or leveraging Samba’s independent measurement solutions to prove the overall value of ad campaigns
Smart TV Brand Partners
Samba's ACR is integrated into 24 Smart TV brands globally, the most in the industry, which results in TV data that is unbiased and highly representative
Samba offers us a scale solution at a campaign level where we can now get deduplicated reach and frequency at a campaign level across endpoints like streaming and linear - which, frankly, hasn't happened up to this point.
Lisa Valentino — EVP of Client Solutions and Addressable Enablement for Disney Ad Sales