Privacy Policy
Last Updated: November 4, 2025
We at Samba TV know you care about how your information is used and shared. This Privacy Policy (or "Policy") describes our practices and your choices, regarding the information we collect.
The Policy applies to Samba TV, Inc., as well as our affiliates and subsidiaries, Samba TV UK Limited, Samba TV Poland Sp.zo.o, Samba TV Germany Gmbh, Screen6 B.V., Samba TV Taiwan Branch, and Samba TV (Australia) Pty LTD (collectively "Samba TV", "Samba", "we", "us" or "our"). It governs Samba TV's products and services ("Samba Services" or the "Services"), which include Samba Interactive TV and other Smart TV apps ("Smart TV Services"), our websites (e.g. www.samba.tv), and our mobile apps (e.g. Samba TV Mobile). This Policy also covers our products and services that may be integrated into third-party websites, mobile apps and Smart TV apps ("Integrated Services"). For the policy relating to Semasio's products and services, visit their website (https://www.semasio.com/legal/semasio-privacy-policy).
1. Collection of Personal Data
1.1. Information You Provide Directly To Us
We collect information you provide directly to us. For example, we collect information when you create an account, update your profile, engage with certain features of the Services, fill out a form, request customer support, or communicate with us. The types of information we collect may include your name, email address, phone number, interests and preferences, location, and other information you choose to provide.
If you provide personal data to us about someone else, you must ensure that you are entitled to disclose that information to us, including having obtained any necessary consent on their part; and, that we may collect, use, and disclose such information for the purposes described in this Privacy Policy. Any collection and processing of information that you have provided about another person will be in accordance with this Policy.
1.2. Information We Collect When You Use Our Services
We may collect information about your and/or your household's use of our Services, such as when you enable Samba Interactive TV, visit a third-party website or app that uses our Integrated Services, or interact with our ads and content. The types of information we collect include:
1.2.1. Content Viewing Information
When you opt-in to our Smart TV Services, we may recognize the content played through your TV, including content played through external players or streaming devices connected to your TV) ("Content Viewing Information"). We may also receive Content Viewing Information if you enable a Smart TV App that integrates our Services. Content Viewing Information includes things like the content title, actions taken while viewing the content, and the length of time the content was viewed. Please note, we are only able to recognize public content, such as certain shows and movies. We won't recognize non-public content such as home videos, for example.
1.2.2. Log Information
We automatically collect standard log files when you interact with our Services, which include the time and date of access, pages or features viewed, IP address, the type of web browser you use, and the referral URL.
1.2.3. Device Information
We collect information about the devices you use to interact with our Services. This device-specific information may include the hardware model and brand, operating system, device identifiers (e.g., the IDFA or Google Android Ad ID), resource usage, and error logs. We may also discover when your Smart TV is available to connect with a mobile device, which can, for example, be used to make pairing your devices easier.
1.2.4. Cookies and Other Technologies
Cookies and Other Technologies: We use various technologies to collect information when you interact with our Services, or when you visit or use third-party websites and apps that use our Integrated Services. These technologies include cookies, local storage and web beacons (or pixel tags).
1.2.5. Information from Integrated Services
We collect information when you visit or use third-party websites and apps that use our Integrated Services, including through cookies and other technologies described above.
1.3. Information We Collect from Other Sources
Where the law permits, we may also obtain information from other sources and combine that with information we collect through our Services. For example, we might obtain information from data providers and advertising exchange services, including assumed demographics and interests, and data about your engagement with certain ads. We may also obtain household or unique device identifiers (such as IP Addresses and Advertising IDs) from data providers, which may be combined with our data and distributed to our clients so they can better tailor their advertising and marketing, and conduct research and analytics. Our data providers are contractually bound to comply with all applicable data privacy laws before collecting and sharing such data with us.
Also, if you create or log into your Samba TV account through a social media service, we will have access to certain information from that service based on your privacy settings and permissions.
2. Use of Personal Data
We may use the information we collect to:
Provide, maintain and improve our Services (for instance, we use information we collect to refine the user experience, fix service malfunctions, test our security systems and increase our technical performance);
Monitor and analyze usage of our Services;
Create a profile based on your viewership interests to personalize our Services and deliver recommendations, advertisements, content and features that match your interests;
Improve our advertising and measurement systems to improve their effectiveness in delivering relevant ads;
Provide third-party apps, websites, and advertisers measurement services so they better understand the usage of their services, the success of their ad campaigns, and are able to plan and deliver future ads based on interests;
Communicate with you about products, services, offers and events offered by Samba TV or others, and provide content we think you will find interesting;
Respond to your comments and questions and provide customer service; and,
Detect, investigate and prevent fraudulent and other illegal activities, and protect the rights, safety and property of Samba TV and others.
Samba TV's use of the information we receive about you or your household includes combining information from one device or Smart TV with information from other devices.