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Audiences
Audiences Built by Data,
Driven by Intelligence
Samba Media Intelligence reveals the hidden connections between what people watch and how they act. By combining first-party TV viewership data with real-time web behavior, Samba delivers a 360° view of audiences, uncovering intent, interests, and opportunities for advertisers to target.
Find, target, and engage the right audiences across every screen in real-time, with precision, speed, and confidence.
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Unified TV and Web Intelligence
Samba is the only provider with first-party data that spans both TV and digital web behaviors, revealing non-obvious correlations between what audiences watch and what they do online. The result: smarter targeting, built on a more complete picture.
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Flexible Audience Solutions
Choose from thousands of pre-built audiences, or use Samba’s agentic innovations to quickly create custom segments and curated PMPs. Samba enables you to deploy targeting across your DSP or platform of choice within minutes.
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Contextual and Behavioral Precision
Samba’s proprietary contextual technology enables privacy-safe targeting with or without IDs, while behavioral intelligence identifies in-market consumers, competitive viewers, and interest-based segments with unparalleled accuracy. Identify, activate and conquest qualified audiences more effectively.
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Incremental Reach and Engagement
Extend beyond your web and TV buys. Identify and reach viewers across devices and platforms to capture incremental audiences and measure the lift your competitors can’t see.
Continuous Optimization
With real-time data refreshes, adaptive intelligence and agentic capabilities, Samba helps campaigns move with audiences, optimizing targeting as consumers move through the funnel and across devices.
