Retargeting Retail
Retail
Contextual Web Targeting
A cross-screen campaign can a challenge to measure and successfully retarget TV audiences across social platforms to maximize engagement.
The Challenge
PMG was struggling to sync a Facebook digital campaign with the Old Navy TV campaigns to boost engagement with ads relevant to reinforce their overall messaging across channels.
Our Approach
Samba TV's ability to measure TV ad exposures to create custom digital targeting solutions that can deliver timely Facebook ads to recently exposed TV audiences and create more cohesive storytelling.
Results
PMG was struggling to sync a Facebook digital campaign with the Old Navy TV campaigns to boost engagement with ads relevant to reinforce their overall messaging across channels.
increase in CTR
Retargeting audiences exposed to the TV campaign drove a +60% increase in CTR compared to retargeting audiences exposed to in-feed video ads.
increase in ER
Retargeting audiences exposed to the TV campaign drove a +40% increase in ER compared to retargeting audiences exposed to in-feed video ads.
